About Course
The aim of the Marketing Principles unit is To provide students with a foundation for the analysis of marketing within organisations including decision making processes, segmentation, the role of information and the marketing information system, the marketing mix, internal and external influences affecting strategy, competitor analysis and positioning
Course Content
The Concept and Process of Marketing
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Customer Focus: Cost and Benefits
00:00 -
Markets and Marketing
00:00 -
The Marketing Process: Strategy and Planning
00:00