CPA Foundation Level - Communication Skills (KASNEB)

About Course

This unit intends to equip the candidate with knowledge, skills and attitudes that will enable him/her to apply entrepreneurship knowledge in business and other environments

Course Content

Introduction to communication
Introduction to communication

Meaning of Communication
Role of Communication in an Organisation
Elements of Communication
The Communication Process
Principles of Effective Communication
Essential of an Effective Communication System
Barriers to Effective Communication

Types of communication
Types of communication

Oral communication
Oral communication

Non-verbal communication
Non-verbal communication

Writing skills
Writing skills

Sentence Construction and Paragraph Development
Business Letters
Memorandum
Posters and Notices
Forms and Questionnaires
Circulars and Newsletters
Advertisements and Publicity Materials
Documents Used in Business Transactions – letter of enquiry, catalogue, quotation, purchase order, invoice, credit note, debit note, others
CVs and Resume

Public speaking and presentation
Public speaking and presentation

Group and Team Communication
Group and Team Communication

Report and Proposal Writing
Report and Proposal Writing

Information Technology and Communication
Information Technology and Communication

Ethics in Communication
Ethics in Communication

CPA Foundation Level – Communication Skills (KASNEB)

About Course

What Will You Learn?

Course Content

Introduction to communication Introduction to communication

Meaning of Communication

Role of Communication in an Organisation

Elements of Communication

The Communication Process

Principles of Effective Communication

Essential of an Effective Communication System

Barriers to Effective Communication

Types of communication Types of communication

Formal and Informal Communication

Flow of communication in an Organisation

Grapevine Communication

Internal and External Communication

Interpersonal and Intrapersonal Communication

Cross-cultural Communication

E-mail

Visual Communication – graphs/charts/tables/diagrams/pictures

Oral communication Oral communication

Meaning of Oral Communication

Importance of Oral Communication

Types of Oral Communication- Face to Face and Telephone Conversations

Effective Listening-The Listening Process, Principles of Effective Listening, Listening Techniques, Barriers to Effective Listening

Interviews- Types, Purpose, Preparation and Conduct of Interviews

Persuasive Communication- Meaning, Objectives, Creating Persuasive Messages, Approaches to Persuasion

Non-verbal communication Non-verbal communication

Meaning and Importance of Non-verbal Communication

Forms of Non-verbal Communication

Effective Use of Non-verbal Communication

Barriers to Effective Non-verbal Communication

Writing skills Writing skills

Sentence Construction and Paragraph Development

Business Letters

Memorandum

Posters and Notices

Forms and Questionnaires

Circulars and Newsletters

Advertisements and Publicity Materials

Documents Used in Business Transactions – letter of enquiry, catalogue, quotation, purchase order, invoice, credit note, debit note, others

CVs and Resume

Public speaking and presentation Public speaking and presentation

Effective Presentation Skills

Audience Analysis

Selecting and Researching the Topic

Preparation and Organisation of an Effective Presentation

Structure of Presentation

Presentation Aids

Public Speeches- Structure and Delivery of Public Speeches

PowerPoint Presentations

Group and Team Communication Group and Team Communication

Group Communication Networks

Team Communication

Communicating in Virtual Groups and Teams-Group E-mails, What’s app Groups, Social Media

Meetings- Types, Role of Members, Preparation, Conduct, Documents used in Meetings

Conferences and Symposia

Report and Proposal Writing Report and Proposal Writing

Types and Purpose of Reports

Structure and Content of Reports

Types and Uses of Proposals

Structure and Content of Proposals

Writing of Formal Reports and Proposals

Information Technology and Communication Information Technology and Communication

Role and Impact of Technology in Communication

Communication Networks- Internet, Intranet and Extranet

Teleconferencing and Video Conferencing

Webinar

Wireless Technology

Ethics in Communication Ethics in Communication

Role of Ethical Communication in an Organisation

Principles of Ethical Communication

Ethical Issues in Communication

Enhancing Ethical Communication in an Organisation

Factors Influencing Ethical Communication

Ethical Dilemmas in Communication

Handling Ethical Dilemmas in Communication

Introduction to communication
Introduction to communication

Types of communication
Types of communication

Oral communication
Oral communication

Non-verbal communication
Non-verbal communication

Writing skills
Writing skills

Public speaking and presentation
Public speaking and presentation

Group and Team Communication
Group and Team Communication

Report and Proposal Writing
Report and Proposal Writing

Information Technology and Communication
Information Technology and Communication

Ethics in Communication
Ethics in Communication