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Foundation in Digital Marketing

Description

The aim of this Foundation in Digital Marketing Course is to provide students and Business Owners with the knowledge about business advantages of the digital marketing and its importance or marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, how to integrate different digital media and create marketing content; how to optimize a Website and SEO optimization; how to create Google Ad Words campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing. The application of the gained knowledge, skills and competences will help future managers informing digital marketing plan in order to manage a digital marketing performance efficiently.

Topics for this course

2 Lessons36s

LESSON 1: ONLINE FUNDAMENTALS

Online Fundamentals54:29
Assignments

LESSON 2: TARGET AUDIENCE –WHO IS YOUR CUSTOMER

LESSON 3: GOOGLE PPC & SEO-ACQUIRING THE RIGHT LEADS FOR LESS

LESSON 4: AFFILIATE MARKETING –STRATEGIC PARTNERSHIPS ONLINE

LESSON 5: FACEBOOK-TARGETED ADVERTISING FOR LEAD GENERATION

LESSON 6: SALES FUNNEL-NURTURING YOUR LEADS

LESSON 7: DATA DRIVEN MARKETING AND SALES-MAXIMUM RETURN

LESSON 8: STRATEGY-RETENTION & RECURRING REVENUE

About the instructors

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50 Courses

45 students

Esther is a dynamic, results-driven professional with a proven track record of skillfully building and propelling brand profiles to achieve a digital notch and strategically positioning them locally and internationally. She holds a Bachelor of Arts (Hons.) International Business Management - Oxford Brookes University (U.K.) . She also holds a Professional Diploma in Digital Marketing Level 6-Chartered Institute of Marketing (CIM) , Advanced Professional Diploma in Digital Marketing Level 5- European Qualifications Framework, Professional Certificate in Marketing Management-Intercollege Larnaca, Cyprus among others. Her main competencies include;  Seasoned online skills in: Email Marketing, Search Marketing, Mobile Marketing, Social Media & Content Marketing  Creative advertising on: T.V., Radio, Print & Billboards  Proficient virtual and in-person events hosting  Sound research, analytical and data dissemination skills through digital tools  Effective negotiating and partnership skills  Strategic Brand budget management  Excellent report writing & presentation skills.
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2 Courses

0 students

$180.00 $120.00

Material Includes

  • Lecture Videos, Lecture Notes, Quizzes
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