The aim of this Foundation in Digital Marketing Course is to provide students and Business Owners with the knowledge about business advantages of the digital marketing and its importance or marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, how to integrate different digital media and create marketing content; how to optimize a Website and SEO optimization; how to create Google Ad Words campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing. The application of the gained knowledge, skills and competences will help future managers informing digital marketing plan in order to manage a digital marketing performance efficiently.