What is Digital Marketing?

Also called Online marketing refers to all marketing efforts that occur on the internet. Business Leverage
digital channels such as engines, social media, and other websites to connect with current and prospective
customers.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with
customers who spend much of their time online. The best digital marketers have a clear picture of
how each digital marketing campaign supports their overarching goals. And depending on the goals of
their marketing strategy, marketers can support a larger campaign through the free and paid channels at
their disposal
From your website to your online assets like digital advertising, email marketing, online brochures and
beyond, there’s a huge spectrum of tactics to consider. The best digital marketers know which channels
their audience uses and they have a clear picture of how each asset supports their overarching goals.