Course Content
Staying Away from Home
Staying Away from Home
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The importance of hotels
00:18 -
Travel and hotels
00:00 -
Two centuries of hotel-keeping
00:00 -
Hotels in the total accommodation market
00:00 -
Hotel location
00:00 -
Types of hotels
00:00
Hotel Products and Markets
Hotel Products and Markets
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The hotel as a total market concept
00:00 -
Hotel facilities and services as products
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Hotel accommodation markets
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Hotel catering markets
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Hotel demand generating sources
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Hotel market areas
00:00 -
Hotel market segmentation
00:00 -
Buying and paying for hotel services
00:00 -
Hotel marketing orientation
00:00
Hotel Policies, Philosophies and Strategies
Hotel Policies, Philosophies and Strategies
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Objectives and policies
00:00 -
General and sectional policies
00:00 -
Policy formulation, communication and review
00:00 -
Hotel philosophies
00:00 -
Hotel plans and strategies
00:00 -
The framework of hotel management
00:00
Rooms and Beds
Rooms and Beds
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Room sales
00:00 -
Guest accounts
00:00 -
Mail and other guest services
00:00 -
Uniformed services
00:00 -
Hotel housekeeping
00:00 -
Organisation and staffing
00:00 -
Accounting and control
00:00
Food and Drink
Food and Drink
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The food cycle
00:00 -
The beverage cycle
00:00 -
Hotel restaurants
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Hotel bars
00:00 -
Room service
00:00 -
Functions
00:00 -
Food and beverage support services
00:00 -
Organisation and staffing
00:00 -
Accounting and control
00:00
Miscellaneous Guest Services
Miscellaneous Guest Services
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Guest telephones
00:00 -
Guest laundry
00:00 -
Rentals and concessions – other income
00:00 -
Accounting and control
00:00
Hotel Organisation
Hotel Organisation
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Rooms
00:00 -
Food and beverages
00:00 -
Miscellaneous guest services
00:00 -
Hotel support services
00:00 -
The management structure
00:00 -
Organisational structure of a large hotel
00:00 -
Accounting and control
00:00
Hotel Staffing
Hotel Staffing
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Determinants of hotel staffing
00:00 -
Numbers and payroll
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Hotel products and staffing
00:00 -
Organisation of the personnel function
00:00 -
Organisation of training
00:00 -
Functions of the training division
00:00
Productivity in Hotels
Productivity in Hotels
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Measures of labour productivity
00:00 -
Physical measures
00:00 -
Financial measures – sales and payroll
00:00 -
Physical/financial measures – sales per employee
00:00 -
Productivity measures – value added approach
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Some ways to higher productivity
00:00 -
Productivity standards
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Computers in hotels
Marketing
Marketing
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From product to sales to marketing
00:00 -
The marketing concept
00:00 -
Special features of hotel marketing
00:00 -
The marketing cycle
00:00 -
Marketing resources
00:00 -
Hotels in the total tourist product
Property Ownership and Management
Property Ownership and Management
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Property ownership
00:00 -
Property operation and maintenance energy
00:00
Finance and Accounts
Finance and Accounts
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The hotel balance sheet
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Balance sheet ratios and analysis
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The hotel profit and loss statement
00:00 -
Profit and loss ratios and analysis
00:00 -
Hotel operating profit
00:00 -
Balance sheet and profit and loss relationships
00:00 -
Liquidity ratios
The Small Hotel
The Small Hotel
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Products and markets
00:00 -
Ownership and finance
00:00 -
Organisation and staffing
00:00 -
Accounting and control
00:00 -
The future of the small hotel
00:00
Hotel Groups
Hotel Groups
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Advantages of groups
00:00 -
Problems of groups
00:00 -
Scope for centralisation
00:00 -
A concentrated hotel group
00:00 -
A dispersed hotel group
00:00
International Hotel Operations
International Hotel Operations
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Products
00:00 -
Markets
00:00 -
Cost and profit ratios
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Ownership and finance
00:00 -
Organisation and general approach
00:00