Marketing Management

Marketing Management
Marketing Management

The critical role of marketing in organisations and society
Laying the groundwork through strategic planning
Managing the marketing process and marketing planning

Analysing Marketing Opportunities
Analysing Marketing Opportunities

Researching and Selecting Target Markets
Researching and Selecting Target Markets

Designing Marketing Strategies
Designing Marketing Strategies

Planning Marketing Programmes
Planning Marketing Programmes

Managing product lines, brands and packaging
Managing service business and ancillary services
Designing pricing strategies and programmes
Selecting and managing marketing channels
Managing retailing and wholesaling
Designing communication and promotion-mix strategies
Designing effective advertising programmes
Designing direct marketing, sales-promotion and public relations programmes
Managing the sales force
Managing direct marketing operations
Implementing marketing programmes
Controlling marketing activities

Course Content

Marketing Management
Marketing Management

The critical role of marketing in organisations and society

Laying the groundwork through strategic planning

Managing the marketing process and marketing planning

Analysing Marketing Opportunities
Analysing Marketing Opportunities

Marketing information systems and marketing research

Analysing the marketing environment

Analysing consumer markets and buyer behaviour

Analysing business markets and organisational buying behaviour

Analysing competitors

Draft Lesson

Researching and Selecting Target Markets
Researching and Selecting Target Markets

Measuring and forecasting market demand

Identifying market segmentation and selecting target markets

Designing Marketing Strategies
Designing Marketing Strategies

Marketing strategies for differentiating and positioning the marketing offer

Developing, testing and launching new products and services

Managing products through their product life cycle

Deciding on international market entry

Methods of entry

International marketing programmes

Planning Marketing Programmes
Planning Marketing Programmes

Managing product lines, brands and packaging

Managing service business and ancillary services

Designing pricing strategies and programmes

Selecting and managing marketing channels

Managing retailing and wholesaling

Designing communication and promotion-mix strategies

Designing effective advertising programmes

Designing direct marketing, sales-promotion and public relations programmes

Managing the sales force

Managing direct marketing operations

Implementing marketing programmes

Controlling marketing activities

Marketing Management

Course Content

Marketing Management Marketing Management

The critical role of marketing in organisations and society

Laying the groundwork through strategic planning

Managing the marketing process and marketing planning

Analysing Marketing Opportunities Analysing Marketing Opportunities

Marketing information systems and marketing research

Analysing the marketing environment

Analysing consumer markets and buyer behaviour

Analysing business markets and organisational buying behaviour

Analysing competitors

Draft Lesson

Researching and Selecting Target Markets Researching and Selecting Target Markets

Measuring and forecasting market demand

Identifying market segmentation and selecting target markets

Designing Marketing Strategies Designing Marketing Strategies

Marketing strategies for differentiating and positioning the marketing offer

Developing, testing and launching new products and services

Managing products through their product life cycle

Deciding on international market entry

Methods of entry

International marketing programmes

Planning Marketing Programmes Planning Marketing Programmes

Managing product lines, brands and packaging

Managing service business and ancillary services

Designing pricing strategies and programmes

Selecting and managing marketing channels

Managing retailing and wholesaling

Designing communication and promotion-mix strategies

Designing effective advertising programmes

Designing direct marketing, sales-promotion and public relations programmes

Managing the sales force

Managing direct marketing operations

Implementing marketing programmes

Controlling marketing activities

Marketing Management
Marketing Management

Analysing Marketing Opportunities
Analysing Marketing Opportunities

Researching and Selecting Target Markets
Researching and Selecting Target Markets

Designing Marketing Strategies
Designing Marketing Strategies

Planning Marketing Programmes
Planning Marketing Programmes