Principles & Practice of Selling

Topics for this course

59 Lessons

Development and Role of Selling in Marketing

Nature and role of selling
Characteristics of modern selling
The nature and role of sales management
Types of selling
The marketing concept
Implementing the marketing concept
Relationship between sales and marketing

Consumer and Organisational Buyer Behaviour

Sales Settings

International Selling

Law and Ethical Issues

Sales Responsibilities and Preparation

Personal Selling Skills

Key Account Management

Relationship Selling

Direct Marketing

Internet and IT applications in selling and Sales Management

About the instructors

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50 Courses

45 students

$35.00 $30.00
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